I'm starting to get tired of...
the Boat.
I mean, I haven't been there in person for a few weeks, but news stories and features on the place appeared in the Star, eye, and Toronto Life (?!) this week alone! The new (sweaty) Matt Mays video was also shot there.
Boat Booker/Revolutionizer Trevor Coleman is a friend of mine from school years back now, and of course I'm super proud that he's turned a somewhat dank, sleepy restaurant somewhow in "Toronto's Hottest Bar".
The room has character for sure, but that predates his involvement. What Coleman did accomplish was establishing a place for the scene, (whatever the fuck that is), to hang out and play Ace of Spades over and over, or fire talcum powder at each other, or basically let people do things that other bars would totally freak out on, in a warm, welcoming environment.
The arrival and quick ascent of the Boat pretty much matching the parallel movement of the (online) hangout are not entirely coincidental, as the demise of 20Hz.ca ultimately struck one city venue from the scene's black book. Despite some initial small issues that any new venue would be plagued with, the Boat continues to sail along (pun intended) on with virtually no external marketing on its part-just a well-oiled publicity machine.
I mean, I haven't been there in person for a few weeks, but news stories and features on the place appeared in the Star, eye, and Toronto Life (?!) this week alone! The new (sweaty) Matt Mays video was also shot there.
Boat Booker/Revolutionizer Trevor Coleman is a friend of mine from school years back now, and of course I'm super proud that he's turned a somewhat dank, sleepy restaurant somewhow in "Toronto's Hottest Bar".
The room has character for sure, but that predates his involvement. What Coleman did accomplish was establishing a place for the scene, (whatever the fuck that is), to hang out and play Ace of Spades over and over, or fire talcum powder at each other, or basically let people do things that other bars would totally freak out on, in a warm, welcoming environment.
The arrival and quick ascent of the Boat pretty much matching the parallel movement of the (online) hangout are not entirely coincidental, as the demise of 20Hz.ca ultimately struck one city venue from the scene's black book. Despite some initial small issues that any new venue would be plagued with, the Boat continues to sail along (pun intended) on with virtually no external marketing on its part-just a well-oiled publicity machine.
posted by YO! at 2:46 PM
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